NATM Dealer Affiliate Program Celebrates 1 Year
One year ago, NATM announced the launch of its Dealer Affiliate Program. The Association has been committed to the light- and medium-duty trailer industry for more than 30 years, with its focus on the manufacturing of compliant trailers. The extension to include trailer dealers as affiliates was a natural next step in the evolution of NATM’s expanding trailer safety efforts.
NATM Dealer Affiliate Program
Trailer dealers serve as the main point of contact during the sales process of many NATM compliant trailers. This group is also a key stakeholder in the fight to improve trailer safety as it is in their best interest that their customers are safe and happy with their purchase. As a result, NATM created the NATM Dealer Affiliate Program.
Increasing end-user awareness of the importance of the NATM Compliance Verification Program has consistently ranked as a top priority for trailer manufacturing members. By bringing trailer dealers in as affiliates, NATM is better able to serve its membership by directly communicating about the importance of purchasing NATM compliant trailers.
The NATM Dealer Affiliation is $150 and affiliates experience a host of benefits, with an emphasis on education and resource access. The following list includes current Dealer Affiliate benefits:
Samples of NATM publications:
- Safely Towing a Trailer Brochures
- Lighting & Wheel Torquing Posters
- Trailer Safety Week Keychains
- Dealer Affiliate Window Clings
- The Trailer Handbook
- Online advertising opportunities on NATM.com
- All issues of Tracks magazine
- The NATM Insider monthly eNewsletter
- Compliance Kit
- Marketing Kit
- Federal and state CDL laws
- State brake laws
- State safety chain laws
- 401(k) exchange Affinity Program
More details about the program can be found at www.natm.com/dealers.html. Have ideas for additional benefits? Contact NATM Membership & Events Director Kelli Maydew at Kelli.Maydew@natm.com or call (785) 272-4433.
Dealers Invited to NATM Convention!
For the first time in NATM history, the Association is excited to invite trailer dealers to the 33rd Annual NATM Convention & Trade Show in Nashville, Tenn. Feb. 23-25, 2021! Dealer attendees will have the opportunity to participate in all workshops and technical forums, along with dealer-centered educational sessions. Plan to attend the trade show, which will house 298 booths! Special networking events will provide the opportunity to mingle with fellow industry peers, NATM Board Members and staff, and trailer manufacturers while in Music City.
NATM will be offering a “New Dealer Promotion!” Companies can sign up for NATM’s Dealer Affiliate Program for just $150 and are then eligible for two complimentary registrations and two free hotel room nights while available! Non-affiliate dealers can register to attend for $300.