From the Ground Up: How Kyran Hollje Transformed Delco Trailers

Kyran Hollje, Marketing Director at Delco Trailers, has been a transformative force in the trailer industry since joining the company in April 2022. With over two years at Delco, Kyran has spearheaded marketing efforts, elevating the company’s brand and industry presence.

Building Delco’s Brand from the Ground Up

Kyran brought a wealth of experience to Delco Trailers, including expertise in branding and identity, strategic public relations planning, project management, and dealer operations. When she started, Delco didn’t have a dedicated Marketing Department. Different employees were handling disparate parts of marketing efforts, which led to a fragmented approach. Kyran took the reins and built the department from the ground up, consolidating efforts and infusing the brand with creativity, cohesiveness, and strategy. Her work has elevated Delco Trailers to new heights, giving the company a brand identity it is proud to showcase.

Over the past two and a half years, Kyran’s contributions have been instrumental in the growth and recognition of Delco Trailers within the industry. As the sole member of the marketing department, she has developed and executed innovative campaigns, created tools to enhance dealer support, and ensured that every piece of marketing reflects the values and quality Delco Trailers stands for. Her colleagues praise her dedication and impact, highlighting how her efforts have propelled the company’s growth and strengthened its position in the market.

Commitment to Industry Leadership

Kyran has also made significant contributions to the National Association of Trailer Manufacturers (NATM). She has volunteered on multiple committees, including the Education and Membership Committee, where her insights have shaped this year’s educational programming. Her leadership and dedication extend to her recent election as the Women in the Trailer Industry (WITTI) Chair for 2025, showcasing her passion for empowering women in the trailer industry.

Empowering Women and Offering Advice

Kyran is deeply committed to supporting women in the industry, encouraging them to stay confident and competitive. She advises to keep pushing forward despite challenges. “Don’t stop and stay competitive” she says. “It’s easy to [compare yourself to competitors], but don’t be discouraged. Stay confident.”

Community and Creativity

Kyran’s accomplishments don’t stop at her professional endeavors. She is also a graduate of the Leadership Lamar program, where she honed her leadership skills and contributed to community-driven initiatives. Outside of work, she finds inspiration in traveling, which fuels her creativity and brings fresh ideas to her role at Delco Trailers.

Kyran’s journey is a story of resilience, innovation, and passion. Building a marketing department from scratch in a niche yet expansive industry was no small feat, but her dedication has driven success year after year. Her enthusiasm for branding, storytelling, and community-building continues to inspire those around her and set new standards for excellence in the trailer industry.

Kyran is NATM'S December #WomanCrushWednesday!