Exhibitor Guide - Mastering the NATM Show App

NATM News, Convention & Trade Show,

At NATM, we truly value the commitment you made by choosing to exhibit at the 2025 Convention & Trade Show. To honor that investment, our dedicated team works diligently to provide our exhibitors and sponsors with the visibility they deserve. This is why we are thrilled to once again discuss the enhancements made to the NATM Show mobile app!

Make the most of the official #NATMShow app, sponsored by H-I-S Industrial Coatings (Booth 913), for a smoother exhibitor experience. Enhance your company’s visibility by connecting with attendees as soon as the app launches in November, and effortlessly share your contact details with important business leads encountered at the event. Last year, exhibitors who took advantage of the mobile app achieved an impressive average of 7,000 total app impressions.



Access the Setup Page

On Desktop
  • OPTION 1: NATM staff will send a personal link to access your online exhibitor portal via the Whova App. The URL will be unique to your event, and will include “portal_mgmt”.  When you open it, the link will allow you to set up your exhibitor booth.
  • OPTION 2: Sign into the web portal and enter the Exhibitors tab on the left-hand side of the page. Find your booth in the list of booths and click Edit Booth, this will take you to the same page as option one.
    To successfully log in, please sign-in with the email you used when you registered the event as an exhibitor.
  • You will get multiple sections to fill out including, Promotional Offers, Company Showcase, Company Information, and Primary Contact. Photos and company name can only be updated from the mobile app.
  • Once you’ve filled out all relevant information, agree to the Whova Terms of Service, and click Submit.
  • You will then get a confirmation email from Whova that includes a link you can use to continue to update your booth.
On Mobile App
  1. Sign into the app with the email the event organizer registered you with. Go to the Home tab at the bottom of the screen.
    Please use the email you used when you registered the event as an exhibitor. Otherwise the exhibitor tools will not be available to you.
  2. Find the Exhibitor Hub section, and click on the Exhibiting Booth Profile.
  3. From there, you can fully customize your profile by adding a company photo, uploading general photos for the booth, changing your company name, and more. Check more customization options below.
  4. To add information or change it later, just click Edit on the side of each section title, change what you want, and click Save.

Upload handouts, videos, and more

You can upload a product video or setup live showcase. Besides being displayed on your exhibitor profile, the videos and streams will also be compiled in a pinned Community Board topic
On Desktop

Follow the previous step to access the setup form on your browser.

Add handouts
  1. Click “Upload PDF file”. You may upload at most 2 PDF files, each with a max size of 10MB.
  2. Add a title for the handout, and select a PDF file from your local computer
  3. Click “Upload” and save the form

Add product video
  1. Click “Add Product Video”, and select an option to upload your video, either by copying a link from 3rd party video storage, or upload a video file from your local computer. If you don’t see the option to upload a local file, please contact the event organizer to enable this option.
  2. If you choose to copy a link from other video storage sites, we recommend you use Youtube, Vimeo, Dailymotion, our own self-video hosting, Wistia, Zoom recorded Video, or Slidelive
  3. Upload the file or copy-paste the video link.
  4. Click Save.
On Mobile App

Follow the previous steps to log in to the app.

Add video
  1. From Showcase Stream and Video, tap Product Video.
  2. You may either choose to either copy a link from a 3rd party video storage or upload a video file from your phone. If the file size limit is too low, please contact the event organizer to increase the limit.
  3. If you choose to copy a link from other video storage sites, we recommend you use Youtube, Vimeo, Dailymotion, Wistia, Zoom recorded Video, or Slidelive
  4. Upload the video or copy-paste the video link.
  5. Tap Save.

Add a Promotional Offer

You can set up a promotional offer to attract attendees. The attendees who claim your offer will be added to your leads list.

On Desktop
Follow the previous step to access the setup form on your browser.
  1. Under the “Promotional Offer” section, choose whether your promotion will be a raffle, giveaway, or a coupon that attendees can apply in the booth. If you’ll be using coupons, choose a total number of coupons that can be applied.
  2. Fill in the details of your promotion under Promotion Details.
  3. Upload up to 5 relevant images to be featured alongside your promotion.
  4. If you no longer want to feature a promotion, scroll to the bottom of the page and click “Take down the promotion” next to “Submit.”

On Mobile App

Follow the previous step to log in to the app.

  1. Under the Exhibitor Hub section, select Promotional Offer
  2. Choose whether your promotion will be a raffle, giveaway, or a coupon that attendees can apply in the booth. If you’ll be using coupons, choose a total number of coupons that can be applied.
  3. Fill in the details of your promotion under Promotion Details.
  4. Upload up to 5 relevant images to be featured alongside your promotion.
  5. Click Save.
  6. If you want to take down a promotion, tap Edit button in Promotional Offers, and tap Remove Promotion button.

Adding Booth Staff

You can add booth staff to help you collect leads. Currently, you need to use the Whova Mobile app to add booth staff.

Follow the previous step to log in to the app.

    1. Find the Exhibitor Hub section, and click on Manage Booth Staff. There you will see a list of all featured staff members, as well as how many leads each have captured.
    2. Click Invite Booth Staff at the bottom of the screen.
    3. Input the email that that staff member is registered with for the event. The staff needs to be in the attendee list – if not, please ask the organizers to add them to the attendee list first.
    4. Choose how much access you want that staff member to have to the leads.
    5. Click Invite

Interacting with Attendees

Get more booth traffic with outreach campaigns

Organizers must enable outreach campaigns for you to be able to send them. If you are unable to send outreach campaigns, or want to send more, please contact your event organizer.

On Web Portal 
  1. Navigate to your booth by clicking on Exhibitors & Sponsors, then Exhibitors, and finding your booth in the list, where you can click Send outreach campaign. You can also go to the Exhibitor Hub under Resources, and click Send outreach campaign from there.
  2. Compose your message, which can include both a message and images.
  3. View the preview on the side, and when you are satisfied, click Next.
  4. Review and finalize your message, and click Send. Attendees will receive the message and be able to view your booth, send you their lead information, and send an inquiry directly from the message.

On Mobile App

Follow the previous steps to log in to the app.

  1. On the event Home screen, scroll to the Exhibitor Hub section. Tap Send Outreach Campaign.
  2. Compose your message, which can include both a message and images.
  3. View the preview on the side, and when you are satisfied, click Next.
  4. Review and finalize your message, and click Send. Attendees will receive the message and be able to view your booth, send you their lead information, and send an inquiry directly from the message.


Chat with online booth visitors


On Web Portal
  1. Sign-in to the web portal with the email you used to register the event as an exhibitor.
  2. Find the Exhibitors tab under Main navigation on the left-hand side.
  3. From there you should see a list of all exhibitors for the event. Find your booth in the list and click on it.
  4. Once you’ve entered your booth, find Chat on the right side.
On Mobile App


Follow the previous steps to log in to the app.

  1. Find the Exhibitor Hub section, and click on the Exhibiting Booth Profile.If you cannot find it, please make sure you signed up with the email you registered as an exhibitor
  2. Once you’ve entered your booth, look for Comments and Inquiries. Click on either of them to start chatting with the attendees or answer their inquiries

Collecting Leads

Follow the previous step to log in to the app.

Find the Exhibitor Hub section and click on Collect Leads. As of now, you can only use Whova mobile app to view the collected leads. There are 4 ways to add leads:

  • Add leads manually by tapping Add Lead Manually
  • Scan QR codes. This is most useful in an in-person meeting
  • If an attendee claims your promotional offer by tapping Sign up for deals & offers, she/he is added to your leads.

Leads collection tools for exhibitors in the app

Attendees find QR code on Whova

Attendees can find the QR code from the side menu and show it to the exhibitors to scan

Attendees who requested offers or interacted with the exhibitors will be added to the leads list automatically


Exporting Leads

On Web Portal
  1. Sign-in to the web portal with the email you’ve been assigned as the primary contact or the booth exhibitor.
  2. Find the Exhibitor tab under the Main navigation on the left-hand side.
  3. From there, you should see a list of all exhibitors from the event. Find your booth in the list and click Visit Booth.
  4. Once you’ve entered your booth, find the View Leads/Contact button below visited and liked labels.

On Mobile App
  1. Follow the previous step to log in to the app, and find the Exhibitor Hub section. Click on Collect Leads. For now, you need to use the Whova mobile app to export the collected leads.
  2. Tap Export in the upper right-hand corner, enter the email you want the leads sent to, and tap Send.
  3. You will receive the exported leads from the email address you input.

Learn More About the Upcoming #NATMShow

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