Erica Matthews: Pioneering Sales Excellence at Optronics International

Erica Matthews began her career with Optronics International 11 years ago in the Accounting Department, quickly making an impact as the Credit and Collections Manager. Her transition to the Sales Team in December 2019 was a pivotal moment. Despite the challenges brought by the COVID-19 pandemic and subsequent supply chain issues, Erica emerged as a crucial asset to the sales team.

During her tenure, Erica has held increasingly important roles, from Sales Manager to National Sales Manager to a recent promotion as Director of Sales, demonstrating exceptional leadership and strategic acumen every step of the way. Her contributions have been instrumental in nurturing relationships and driving market share growth with top light/medium-duty OEMs and distributors.

In her new role, Erica oversees the entire light/medium-duty team. She collaborates closely with various internal teams, including customer service, new product development, engineering, supply chain, marketing, and operations, to ensure Optronics continues to be a top customer service-focused supplier in the industry.

One of Erica’s notable achievements includes forging a strong partnership between Optronics/USA Harness and Diamond C Trailers, leading to their exclusive supplier status for all lighting and harnessing needs. She also manages top-level accounts such as ATW, Tracker Marine, DexKo Distribution, Diamond C Trailers, and MaxxD Trailers.

Erica’s dedication extends beyond her role at Optronics. For the past 4 years, she has also been an active member of several NATM committees. Currently, she serves on the Education Committee, where she collaborates with the group to enhance educational resources for dealers and manufacturers. Additionally, her involvement in the NATM Regulatory Roundup meetings and discussions in Washington, DC, highlights her commitment to advocating for the industry’s legislative needs and promoting NATM’s safety initiatives directly to lawmakers who can make a difference.

Outside of work, Erica's nurturing and committed nature is mirrored in her personal life. She and her husband, Tony, are passionate about their Cane Corso dogs. When they built their new home a few years ago, they even prioritized constructing a mansion for their dogs before starting on their own custom home.

Erica has become an integral part of the sales team, building strong relationships with her dedication, honesty, and follow-up in the industry. As Optronics transition into new markets, Erica’s steadfast efforts ensure the light/medium-duty trailer market remains a stronghold in the industry.

“Erica’s work ethic and positive energy has been an inspiration to our internal teams and external customers. She tackles every task and project with boundless enthusiasm and a steadfast dedication to teamwork, setting a shining example of leadership and unwavering commitment in her role,” said Dustin Smith, Vice President of Sales at Optronics International.

Erica is NATM'S July #WomanCrushWednesday!